Lovechell Swim - MSW'23 / Runway Shows | S.N. Advertising Fashion

Lovechell Swim - Fashion Presentation

Event: Miami Swim Week Powered by Art Hearts Fashion - 7/8/23

Miami Swim Week was in full swing on Saturday, July 8th as designers and models prepared to showcase their collection and talents before a star studded crowd at the Fontainebleau hotel in South Beach. Among the brands to present their latest swimwear garments was "Lovechell". Michell Llouvent who is currently 23 years old graduated early at 17 & created her brand. She studied in central Saint Martin, then came back to Miami to launch my brand.

This collection is called "Love Stories''. She chose this name because she is telling her audience how you evolve with breakups and relationships in your life. Michell states "It starts with “It’s my party”. It’s when you are in your party phase after one called “uncuffed”, which is about when you don’t want to be in a relationship, and are learning to love yourself. We also have one called "the moment" after you glow up after a hard relationship".

Lana Del Ray was important because she also inspired a look from the runway song “Salvatore”, says soft ice cream, which inspired our all-white two-piece with pearls that reminded me of the sprinkles. Lana’s vibe is so Lovechell sexy, Hollywood diva. It girl. The color palette was defined before the Barbie movie trailer was launched. Since we have been planning this collection for about 7 months now. But since we have always been a colorful girly brand, we got it right on the spot even before I knew about this Barbie movie! Which has helped us a lot with the marketing!"

Our goal is to open up a store. We would love to collaborate with Sports Illustrated and showcase this collection during Paris fashion week while selling millions of garments a year. Our Pre-order opened up last Friday at www.lovechellswim.com. The pre-order this time is totally different. We want to make some pieces super exclusive so we closed the pre-order a week from the launch. After this we will only sell the best sellers.

Riss Walking for Lovechell during Miami Swim Week

1. Walking for Lovechell in her Barbie Core Collection felt like I was 10 again, in my besties living room. We used to dress up and put on "fashion shows" for her family and make her brother film us! I felt like my childhood dreams were coming true in real time!

2. I had a phenomenal experience walking in Art Hearts shows, I walked with them 3 nights in a row and each night I was told more designers requested to have me walk for them. So that was a huge compliment and honor to me, to be able to walk for so many designers at an official show like that!